Demi_thelabel is a brand that was created with a soul purpose. That soul purpose is to be dedicated to showing you and every person on this planet that anything is possible. I Demitrius Tims was born on the rough west side of Chiacgo. My mother was able to move My sister Shanelia Q. Tims (R.I.P), my brother Marquise D. Tims, and I to the surburbs of the city in hopes for a better life and education when i was about 2 years young. Unfortunately losing my sister and some other things happening we ended up back in Chicago when I was about 14 years young. I seen a lot things in my life starting from a young age. From being in the streets to doing things i wasn't supposed to be doing i knew i needed a way out mentally because i didn't have the finances to do so physically. DEMI became that outlet. I began focusing how i could make a change in the city with a positive fashion. Now i'm also making music as well and the whole vision is coming into my reality. I strive to bring shoppers the trendiest styles, from design to concept, and straight to our customers’ doorstep. I am DEMI